As someone who is fond of fashions and everything nice (especially with good colour combinations) it is exciting to know that in designing, there are principles that need to be followed in order to make the most out of the final outcome of the product.
Just like in fashion, there are many things that need to be considered (from head to toe) in order for your ‘Outfit of the Day’ to look extravagantly pretty and well, Instagram worthy! From the selection of your clothing materials, to the choice of your colour combinations to choosing the right shoes to compliment the whole outfit and the list goes on and on.
In designing, the first rule is the colour and contrast. Colour and contrast play a big role in conveying clear and better information to the audience. Though the choice of colours vary, it is still important to choose colours that are suitable with your content. Take as example – if your whole outfit is already black, you wouldn’t want to go for a black hijab too because then this might make people think that you are off to a service. Do not be afraid when choosing colours, because good choice of colour combinations will lead to audience getting attracted into reading your product.
Next is repetition. where the usage of fonts and text sizes should be consistent. This is essential because it determines how well your piece can be when delivering information to the audience. The next principle is alignment. Alignment is the placement of visual elements so they line up in a composition. In design, we use alignment to organize elements, to group elements, to create balance, to create structure, to create connections between elements, to create a sharp and clear outcome.
Lastly is the proximity principle of design. Proximity is the grouping and shaping of objects in a composition. We use proximity in designing to create and dispel connections. A good sense of proximity in design can help differentiate visual elements to reduce visual clutter and make design more comprehensible.
A good designer will keep these principles and guidelines in their toolkit and will consciously use them whenever an idea call for a design development.